Crazy Color® shampoo helps maintain hair color as it is fortified with enough pigment to extend the life of the color. Enriched with a special sulfate-free formulation. Eliminate color fading and revitalize dry hair and split ends. Apply a small amount and dry with a towel. For even better results, apply a small amount of Rainbow Care Conditioner from root to tip. Rinse after 1-2 minutes. Ideal for frequent use. For intensive treatment, leave for up to 10 minutes before rinsing thoroughly.